The Left Breast
October is only few short weeks away and we as consumers are soon to be overcome with choices in pink. We will have pink toilet paper, pink M & M’s, pink mouthwash and toothpaste (joking) descended upon us like a casual summer rain. October in case any of you have been asleep for the past 7 years is National Breast Cancer Awareness Month and there is not anything quite like the pink parade of products that promote the political correctness of caring about women’s breasts. With all the bells and whistles blowing in October I, for one wonder where does all the money go? By the time companies, manufacturers, and organizations pay for all of their pink advertising costs and products how much is for their image and how much is for a cure? I wonder.
Obviously I am not referring to the authentic breast cancer organizations like Susan B Komen, Avon, etc- I am referring to companies who claim to align themselves with being pink for one month. Hopefully for each pink product there is a CEO who understands that beautiful women in all shapes, ages, and sizes everywhere are loosing beautiful breasts; nature’s most symbolic of all things feminine and nurturing. Hopefully they have considered the single mom who now has to shuffle work, motherhood, and her treatments-who when she has a moment, turns on the television and sees an ad for pink M & M’s. Hopefully the marketing department asks themselves would this mom be encouraged or infuriated by our pink product. Hopefully these brainchildren of pink truly care and hopefully they have been told that 65% of all breast cancers happen in the left breast. The left side of our bodies accepted as the feminine/receptor side of our bodies—and the left breast closest to our heart. The heart in so many women bruised, closed, and hurting.
Perhaps by addressing this fact, the pink parade will somehow translate their consumer fluff into joy. Pink products will be designed with the sole concept of bringing joy, for what women need most during recovery is the best heart-healer of all – the belief in and the experience of joy. No strings attached complete and pure – JOY.
Stay True,
M